Nelle Smith

This company was having trouble communicating its value propositions to potential customers. This article succinctly communicated why the company was such a great choice (and was a smashing SEO success).

An article from a personal POV that explores what it takes to change someone's mind.

This company wanted to reach out to small business owners by providing content that's genuinely useful (as well as tasty for Google!). I suggested addressing a specific demographic that's likely to be interested in the company's product: owners of small restaurants. This piece was born.

A bright and breezy PDF of my writing, design, and photography work. It's shiny! You'll like it!

Finally ready to launch your LLC? Congrats. Here’s a checklist of what you’ll need to do to get your business in the books. (This article was part of an overarching strategy to provide clear, understandable instructions for people just getting into entrepreneurship.)

Problem: Customers were complaining about rate changes. Answer: Respond with honesty, empathy and...facts. (Who knew those worked!)

You don't have to be stuck at home drinking Red Bull. Really.

It’s stressful when a member of your team goes down on the job. But here’s exactly what you need to do to get through the situation.

A pretty complex set of data — boiled down into something readable and understandable.

The first few words of a website *need* to convert leads into customers. And they also need to get across the emotional touchpoint of a brand...in a few seconds. This rewrite of the website resulted in a statistically significant uptick in conversion (and it was a whole lot more inspiring).

Has over 7,500 shares. Ready for the apocalypse to hurry up and get here? Trump is an excellent choice.

An integrated campaign with a manifesto and external media buys. I handled messaging and copy (and also consulted heavily on creative direction).

An article aimed squarely at SEO. Target audience? Small business owners who need better cash flow and better information about workers' comp. (I think we delivered.)

(This is part of a much longer consumer education site which I wrote from scratch.)

Explaining why leads need workers' comp. In clear, human language. (This was completed as part of a larger project to create a completely new consumer education section on the client's website.)

An informative, easy-to-read listicle about a hot topic.

A surprisingly complex process. (Made as simple as possible, because that's what I do.)