Nelle Smith

This company was having trouble communicating its value propositions to potential customers. This article succinctly communicated why the company was such a great choice (and was a smashing SEO success).

The first few words of a website *need* to convert leads into customers. And they also need to get across the emotional touchpoint of a brand...in a few seconds. This rewrite of the website resulted in a statistically significant uptick in conversion (and it was a whole lot more inspiring).

Quality business content for a new brand looking to establish trust with its primary audience: small business owners.

"Starting a new business is exhilarating. But entrepreneurship is as challenging as it is exciting, and it’s important to do a reality check before you commit. Here are a few questions you should ask yourself before you launch your new business."

Trust signal content for a new insurance brand.

Has over 7,500 shares. Ready for the apocalypse to hurry up and get here? Trump is an excellent choice.

This company wanted to reach out to small business owners by providing content that's genuinely useful (as well as tasty for Google!). I suggested addressing a specific demographic that's likely to be interested in the company's product: owners of small restaurants. This piece was born.

Problem: Customers were complaining about rate changes. Answer: Respond with honesty, empathy and...facts. (Who knew those worked!)

You don't have to be stuck at home drinking Red Bull. Really.

A bright and breezy PDF of my writing, design, and photography work. It's shiny! You'll like it!

Finally ready to launch your LLC? Congrats. Here’s a checklist of what you’ll need to do to get your business in the books. (This article was part of an overarching strategy to provide clear, understandable instructions for people just getting into entrepreneurship.)

There are thousands of insurance companies in the United States. So if you need a well-written, highly-readable article which communicates *your* value props to *your* potential customer—well, consider it done.

It’s stressful when a member of your team goes down on the job. But here’s exactly what you need to do to get through the situation.

A pretty complex set of data — boiled down into something readable and understandable.

Those willing to elbow their way into Momo Ghar's tiny space will be richly rewarded.

An article from a personal POV that explores what it takes to change someone's mind.

An integrated campaign with a manifesto and external media buys. I handled messaging and copy (and also consulted heavily on creative direction).