An article from a personal POV that explores what it takes to change someone's mind.
This company wanted to reach out to small business owners by providing content that's genuinely useful (as well as tasty for Google!). I suggested addressing a specific demographic that's likely to be interested in the company's product: owners of small restaurants. This piece was born.
Finally ready to launch your LLC? Congrats. Here’s a checklist of what you’ll need to do to get your business in the books. (This article was part of an overarching strategy to provide clear, understandable instructions for people just getting into entrepreneurship.)
You don't have to be stuck at home drinking Red Bull. Really.
It’s stressful when a member of your team goes down on the job. But here’s exactly what you need to do to get through the situation.
A pretty complex set of data — boiled down into something readable and understandable.
The first few words of a website *need* to convert leads into customers. And they also need to get across the emotional touchpoint of a brand...in a few seconds. This rewrite of the website resulted in a statistically significant uptick in conversion (and it was a whole lot more inspiring).
Has over 7,500 shares. Ready for the apocalypse to hurry up and get here? Trump is an excellent choice.
An article aimed squarely at SEO. Target audience? Small business owners who need better cash flow and better information about workers' comp. (I think we delivered.)
(This is part of a much longer consumer education site which I wrote from scratch.)
An informative, easy-to-read listicle about a hot topic.