I build businesses and brands with words. My specialty? Shareable, no-B.S. content for those that need to be heard. (Experienced UX writer, too.) Email: nelle@nellesmith.com
How Root (Actually) Prices Car Insurance
This company was having trouble communicating its value propositions to potential customers. This article succinctly communicated why the company was such a great choice (and was a smashing SEO success).
When You Argue With A Fundamentalist You Don't Know What You're Asking For
An article from a personal POV that explores what it takes to change someone's mind.
New Entrepreneur? 5 Questions to Ask Yourself Before You Start A Business
Quality business content for a new brand looking to establish trust with its primary audience: small business owners.
"Starting a new business is exhilarating. But entrepreneurship is as challenging as it is exciting, and it’s important to do a reality check before you commit. Here are a few questions you should ask yourself before you launch your new business."
Trump May Be The End of the World as We Know It - But For Some Evangelicals, That's Just Fine
Has over 7,500 shares. Ready for the apocalypse to hurry up and get here? Trump is an excellent choice.
Five Ways to Dig Winter in Columbus for $5 or Less
You don't have to be stuck at home drinking Red Bull. Really.
Writing and Design Portfolio
A bright and breezy PDF of my writing, design, and photography work. It's shiny! You'll like it!
How to get great Yelp, Facebook, and Google Reviews for your restaurant
This company wanted to reach out to small business owners by providing content that's genuinely useful (as well as tasty for Google!). I suggested addressing a specific demographic that's likely to be interested in the company's product: owners of small restaurants. This piece was born.
Here's Why Your Car Insurance Rate Changed
Problem: Customers were complaining about rate changes. Answer: Respond with honesty, empathy and...facts. (Who knew those worked!)
Want to form an LLC in California? Here’s how.
Finally ready to launch your LLC? Congrats. Here’s a checklist of what you’ll need to do to get your business in the books. (This article was part of an overarching strategy to provide clear, understandable instructions for people just getting into entrepreneurship.)
Here’s the simple way to buy car insurance online
There are thousands of insurance companies in the United States. So if you need a well-written, highly-readable article which communicates *your* value props to *your* potential customer—well, consider it done.
What do I need to do when my employee is injured and needs workers' comp?
It’s stressful when a member of your team goes down on the job. But here’s exactly what you need to do to get through the situation.
A pretty complex set of data — boiled down into something readable and understandable.
Root Insurance Front Page
The first few words of a website *need* to convert leads into customers. And they also need to get across the emotional touchpoint of a brand...in a few seconds. This rewrite of the website resulted in a statistically significant uptick in conversion (and it was a whole lot more inspiring).
A Taste of Nepal: Columbus’s Hidden Dumpling, Momo Ghar
Those willing to elbow their way into Momo Ghar's tiny space will be richly rewarded.
The Fair Insurance Manifesto
An integrated campaign with a manifesto and external media buys. I handled messaging and copy (and also consulted heavily on creative direction).