Nelle Smith

A 100%-clear explanation of a complex technology. Vaulted into Google's top spot for the desired search term!

An innovative approach to telling the culture story of a high-performance insurtech startup.

The first few words of a website *need* to convert leads into customers. And they also need to get across the emotional touchpoint of a brand...in a few seconds. This rewrite of the website resulted in a statistically significant uptick in conversion (and it was a whole lot more inspiring).

Customer-facing content on a sustainable home heating and cooling option. Thought-leadership bent!

An integrated campaign with a manifesto and external media buys. I handled messaging and copy (and also consulted heavily on creative direction).

A focused recap of the small business challenges of 2020, with an accompanying infographic.

This company was having trouble communicating its value propositions to potential customers. This article succinctly communicated why the company was such a great choice (and was a smashing SEO success).

An infographic that illustrates how small businesses weathered the events of 2020. (Also wrote the accompanying article).

Quality business content for a new brand looking to establish trust with its primary audience: small business owners.

"Starting a new business is exhilarating. But entrepreneurship is as challenging as it is exciting, and it’s important to do a reality check before you commit. Here are a few questions you should ask yourself before you launch your new business."

Web page to announce a major product iteration.

SEO-optimized, top-of-funnel article to build a relationship with customers before they need the offer.

This company wanted to reach out to small business owners by providing content that's genuinely useful (as well as tasty for Google!). I suggested addressing a specific demographic that's likely to be interested in the company's product: owners of small restaurants. This piece was born.

Problem: Customers were complaining about rate changes. Answer: Respond with honesty, empathy and...facts. (Who knew those worked!)

Finally ready to launch your LLC? Congrats. Here’s a checklist of what you’ll need to do to get your business in the books. (This article was part of an overarching strategy to provide clear, understandable instructions for people just getting into entrepreneurship.)

Has over 7,500 shares. Ready for the apocalypse to hurry up and get here? Trump is an excellent choice.